VIA Infographics
VIA Infographics Don’t tell people how technology works. Show them. The challenge VIA wanted a way to clearly and concisely explain how its smart facial recognition system works, providing an alternative product entry point alongside more in-depth website articles and case studies. Share this case study Infographics are an ideal delivery system for statistics, numbers, […]
ASUS Newsletters
ASUS Newsletters Gathering customer data and taking the sales dialogue to a more personal level The challenge To nurture a sustained dialogue and create a positive association between readers and ASUS, showing it as a truly innovative technology brand. Share this case study That Media Thing provided a multi-level content marketing approach that included a […]
Brandstand Smart Audience Targeting
Brandstand Smart Audience Targeting Efficiently targeting decision-makers across European hospitality The challenge Understanding what motivates decision-makers across the European hotel and hospitality industry was key to forming high-intent audiences that delivered high-quality leads, and all with a keen eye on efficiency of promotional spend. Share this case study As part of a full Content Marketing […]
Imagen Infographics
Imagen Infographics Communicating the value of digital asset management in fresh, eye-catching ways The challenge Imagen wanted its video management platform to be considered as an essential tool. That Media Thing was tasked with presenting the key benefits of Imagen’s approach to digital asset management in a visually interesting way that was easier to consume […]
Brandstand Design & Illustration
Brandstand Design & Illustration Making technology products shine for hospitality business decision makers The challenge Brandstand tasked us with portraying its hospitality technology products in ways that placed them at the heart of the guest room experience. We needed to create and source infographics, brand-appropriate lifestyle photography, and eye-catching social media posts for engaging the […]
ASUS Content Marketing
ASUS Content Marketing Building an engaged business audience through storytelling The challenge ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods. Share this case study Most marketing campaigns […]
Brandstand Social Media Marketing
Brandstand Social Media Marketing Engaging with a wide variety of decision-makers across European hospitality The challenge Brandstand tasked That Media Thing with creating a strong and growing presence across Europe. The diversity of cultures and nuances in each country’s hospitality sector presented challenges to a feet on the ground approach. That Media Thing leveraged common […]
Must TV Social Media Marketing
Must TV Social Media Marketing Slick animations and smart targeting built a high-quality audience of service users The challenge Must TV tasked That Media Thing to give a voice to it’s enhanced service offering, and build a community of regularly engaged users. Share this case study Must TV is a digital service that helps consumers […]
Brandstand Article Creation
Brandstand Article Creation Increasing brand awareness and engaging with European hotel chains using targeted content The challenge Brandstand’s innovative approach to in-room technology products, designed to enhance the guest experience, has proven a hit with the USA hotel and hospitality industry. That Media Thing was engaged to help Brandstand connect and engage with new audiences […]