Gathering customer data and taking the sales dialogue to a more personal level
To nurture a sustained dialogue and create a positive association between readers and ASUS, showing it as a truly innovative technology brand.
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That Media Thing provided a multi-level content marketing approach that included a branded microsite, regularly scheduled website content, social media marketing promotion and a rich media newsletter.
Providing a newsletter is an ideal way to (a) capture email addresses of potential prospects, and (b) talk directly to and nurture those prospects. For ASUS, the regular newsletters were a powerful tool to drive wider product awareness, increase community growth and funnel traffic to the ASUS Business Hub website That Media Thing created.