ASUS Content Marketing
Building an engaged business audience through storytelling
The challenge
ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods.
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Most marketing campaigns are solely driven by product messaging, whereas we focus on building audience engagement by enabling brands to say something insightful within their sector. So when ASUS asked us to help improve its industry profile and lead generation for its range of business products, we launched the ASUS Business Hub.
Regularly published articles were designed to inform and inspire business decision makers, showing innovative ways that technology products could positively impact their businesses. And with Smart Audience Targeting via our Social Media Marketing, we created high-engagement with a business technology buying community, driving a significant amount of quality audience to the site.
This honest connection with an audience, built upon conveying genuinely useful and expert knowledge, led to a significant proportion turning their attention towards the products and services on offer. We facilitated the desire to know more about what ASUS had to offer with newsletter sign-ups, email gated PDF Resource downloads.
"That Media Thing's content marketing strategy generated awareness of ASUS business products in a way we could not have achieved through traditional marketing solutions. I would have no hesitation in recommending this uniquely qualified and creative agency."
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