Don't tell people how technology works. Show them.
VIA wanted a way to clearly and concisely explain how its smart facial recognition system works, providing an alternative product entry point alongside more in-depth website articles and case studies.
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Infographics are an ideal delivery system for statistics, numbers, and figures. But they are also a great way of explaining the functions of a complex technology, like facial recognition. Rather than presenting the reader with a product spec list or blocks of explainer text, an infographic can quickly, clearly and concisely communicate what a product does, how it works, who it is for and where the reader can find more information.
Used as part of a wider Content Marketing Campaign, an infographic is a key part of the content arsenal. It can demystify jargon, simplify complex concepts and give statistics much needed context. Ultimately, a good infographic gives you another way of telling your story, using a fresh perspective and a creative energy that other content formats can’t match.