Imagen PDF Resources

Imagen PDF Resources Highly resourceful gated content was designed to target audience needs and generate leads The challenge Imagen’s full-featured content marketing programme required an end of funnel goal designed to generate leads. That Media Thing was tasked with producing email gated content to target prospective customers across multiple channels. Share this case study That […]

Must TV Article Creation

Must TV Article Creation Creating optimised content for Must TV to strengthen SEO and social media campaign performance The challenge Must TV tasked That Media Thing with improving its core content pages to keep visitors engaged for longer with more meaningful interactions. Ultimately, we needed to encourage them to learn more about what the platform […]

ASUS Newsletters

ASUS Newsletters Gathering customer data and taking the sales dialogue to a more personal level The challenge To nurture a sustained dialogue and create a positive association between readers and ASUS, showing it as a truly innovative technology brand. Share this case study That Media Thing provided a multi-level content marketing approach that included a […]

insightsoftware Content Marketing

insightsoftware Content Marketing Driving senior decision-makers to purchase consideration with expertly informed content The challenge insightsoftware recently acquired Longview, a company that produces highly specialised corporate tax and transfer pricing software, and tasked That Media Thing with building credible connections with narrowly-targeted audiences for purchase consideration. Share this case study The target customers for insightsoftware’s […]

Imagen Content Marketing

Imagen Content Marketing Building high-intent customer engagement generates leads The challenge Imagen wanted its video management platform to be considered as an essential tool. To do this, we translated the features and benefits into the real-world needs and wants of Imagen’s target customers. The key to our success depended on engaging with subject expertise to […]

insightsoftware Article Creation

insightsoftware Article Creation Expertly informed authentic storytelling created meaningful connections with enterprise BDMs The challenge insightsoftware tasked That Media Thing with creating highly-specialised content to build credible connections with potential customers. Share this case study That Media Thing drew upon its extensive experience with financial services clients and its subject expert journalists to take on […]

ASUS Content Marketing

ASUS Content Marketing Building an engaged business audience through storytelling The challenge ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods.   Share this case study Most marketing campaigns […]

Brandstand Social Media Marketing

Brandstand Social Media Marketing Engaging with a wide variety of decision-makers across European hospitality The challenge Brandstand tasked That Media Thing with creating a strong and growing presence across Europe. The diversity of cultures and nuances in each country’s hospitality sector presented challenges to a feet on the ground approach. That Media Thing leveraged common […]

VIA Content Marketing

VIA Content Marketing Cutting through the noise to connect with global industry decision-makers The challenge With so much being said about the exciting and wide-reaching applications for facial recognition technology, and multiple major players in the sector, our challenge was to position VIA as an authoritative company worth paying attention to. Share this case study […]

Imagen Article Creation

Imagen Article Creation Connecting with new customers via expert content to drive brand and product awareness The challenge Imagen tasked That Media Thing with building and growing awareness and consideration of Imagen products/features to key target B2B audiences through an SEO-optimised content campaign Share this case study All of the content TMT creates has a […]