B2B Content Is Becoming Easier to Produce and Harder to Trust
Most B2B marketing teams have an Ideal Customer Profile (ICP). The problem isn’t whether it exists. It’s what it actually does.
On paper, ICPs look solid.
Media Monitors Social Media Marketing
Media Monitors Social Media Marketing Building awareness for a new “Streaming Video Monitoring” service The challenge Media Monitors had just launched their “Streaming Video Monitoring” service. While the Media Monitors brand is well-established in the USA, their newest offering – helping advertisers unlock video ad data across platforms such as YouTube and Twitch – needed […]
AtlasIED Messaging, Content Audit & Strategy
AtlasIED Messaging, Content Audit & Strategy ICP development, messaging and a content audit to fuel growth. The challenge AtlasIED is a leading global manufacturer of audio and communication solutions. With products spanning mass notification, life safety, and integrated AV systems, they serve customers across corporate, healthcare, education, government, and industrial sectors. To support its ambitious […]
Honda Content Marketing
Honda Content Marketing A new way to drive recruitment by promoting the heart of the workplace The challenge Honda UK challenged us to spend some of its recruitment budget on finding and converting a social media audience into potential recruits. We produced a tightly focused content marketing program to connect with the right people for […]
VIA Article Creation
VIA Article Creation To inspire and engage with a fresh audience of potential customers for VIA’s high-tech solutions The challenge That Media Thing was tasked with delivering a cohesive content marketing plan designed to build initial Awareness and drive Consideration of VIA’s product solutions to its key target audiences. This required strategic Content with Purpose! […]
Must TV Content Marketing
Must TV Content Marketing Creating meaningful connections with a community of passionate TV viewers The challenge Must TV tasked That Media Thing to build awareness of its service and to establish a community of regularly engaged users. Share this case study Must TV helps consumers find the best content that matches their needs from the […]
Imagen Newsletters
Imagen Newsletters Building a community of engaged customers and potential leads The challenge To deliver a newsletter designed to connect with and build a following of regularly engaged industry community members. Share this case study If there are some basic rules of newsletter delivery, they are: write a great subject line, offer something of value […]
Superfast Business Wales PDF Documents
Superfast Business Wales PDF Resource Software Essentials provided trusted, expert advice for Welsh businesses The challenge Typically, government documentation can feel very safe and dry. Our task was to create a fresh, dynamic and easily digestible resource that was genuinely useful for its intended recipients. Share this case study Serco had an ambitious plan to […]
Brandstand Content Marketing
Brandstand Content Marketing Generating high-quality leads by creating meaningful connections with global hotel chains The challenge Brandstand’s innovative approach to in-room technology products, designed to enhance the guest experience, has proven a hit with the USA hotel and hospitality industry. That Media Thing was tasked with accelerating the drive to grow Brandstand’s presence in Europe, […]
ASUS Article Creation
ASUS Article Creation Raising awareness of ASUS’ B2B products through resourceful content The challenge Already a well-known and respected manufacturer in B2C markets, ASUS wanted to improve brand awareness and drive lead generation for its wide range of B2B products. This began with a focus on ASUS large format displays and digital signage solutions, but […]