Media Monitors Social Media Marketing
Building awareness for a new “Streaming Video Monitoring” service
The challenge
Media Monitors had just launched their “Streaming Video Monitoring” service. While the Media Monitors brand is well-established in the USA, their newest offering – helping advertisers unlock video ad data across platforms such as YouTube and Twitch – needed visibility, fast.
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Our Approach:An audience-first, narrative-led social campaign
We began by exploring who we needed to reach, establishing a clear Ideal Customer Profile (ICP).
- Using the ICP, we created a social media campaign targeting relevant, mid-sized ad agencies and marketing companies.
- We narrowed targeting further to favour mid-sized agencies with an emphasis on local advertising, video-first campaigns, and streaming innovation.
- From there, we honed in on decision-makers and decision influencers – the people most likely to shape platform adoption.
Next came the storytelling. We built creative and messaging around real industry pain points, aligning every ad with the challenges these professionals face: a lack of cross-platform visibility, limited data transparency, and the pressure to prove ROI.
The visual assets included static and video ads, all fully embracing Media Monitors’ brand, tone, and visual identity. The campaign was executed with a dual objective:
- Top-of-funnel: build reach and awareness.
- Middle-of-funnel: drive education, consideration, and engagement.
Results: Relevant reach, an engaged audience, measurable impact
- We significantly increased brand awareness and share-of-voice for Media Monitors’ streaming platform across a highly targeted audience.
- The campaign delivered thousands of decision makers from hundreds of companies into the top and middle of the marketing funnel.
- Crucially, we helped build a highly engaged, addressable remarketing audience, primed for bottom-of-funnel lead generation campaigns.
Key takeaways
- ICP and narrative clarity ensure stronger messaging and creative alignment.
- Great campaigns build the audience before they convert.
- Awareness is only step one. Powerful remarketing turns interest into action.
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