Vimond Paid Media
Turning specialist streaming interest into qualified commercial pipeline
The challenge
Turning specialist interest into qualified paid media leads
Vimond needed to increase visibility and generate demand for its video streaming platform in a highly specialist and competitive market.
The priority was not simply to drive more traffic or increase lead volume. Vimond needed to reach the right audience: senior decision-makers across broadcast, publishing, media, communications and business development roles with a genuine need to launch, manage or monetise professional streaming services.
TMT was asked to improve the structure, targeting and effectiveness of Vimond’s paid media activity across Google and LinkedIn — reducing wasted spend, improving ICP alignment, and helping turn campaign engagement into commercially relevant leads.
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Our Approach
TMT worked as an embedded extension of Vimond’s marketing function – taking on full ownership of paid media strategy, execution and reporting across Google Search and LinkedIn.
On Google, the focus was on tightening keyword strategy, improving search term relevance, and reallocating budget away from broader, lower-value searches. This helped Vimond compete more effectively in a crowded category while improving the quality of traffic being driven to its website.
On LinkedIn, TMT focused on lower-funnel lead generation promoting Vimond Essentials to carefully defined ICP audiences in priority regions, particularly the UK and Nordics. Campaigns were supported by audience research, creative testing, lead-gen assets, and ongoing optimisation based on role, seniority, geography, engagement and lead quality.
Critically, paid media was not treated in isolation. Campaign messaging was aligned to landing pages and lead magnets developed as part of TMT’s broader content work – ensuring that each paid touchpoint was supported by a consistent, conversion-focused experience.
TMT also provided weekly performance dashboards and monthly strategic reporting, helping Vimond understand not just what was happening in the campaigns, but what it meant commercially and where to focus next.
Results
Vimond now has:
- A rebuilt and more focused Google Search programme aligned to priority products, regions and buyer intent
- LinkedIn lead-generation campaigns reaching senior, ICP-relevant audiences across priority markets
- Stronger campaign messaging built around ownership, monetisation, speed and reduced complexity
- A growing engaged prospect pool that can be used for future retargeting and reactivation
- Clearer visibility of campaign performance through weekly dashboards and monthly strategic reporting
- Evidence of lead quality, with LinkedIn activity generating leads that progressed into MQLs, SQLs and opportunities
Search visibility improved, with Google impression share approaching 50% in May, while LinkedIn activity generated 16 leads in the same month. Importantly, Vimond’s team recognised the relevance of the leads, with some moving into direct sales follow-up and booked conversations.
Key Takeaways
TMT helped Vimond turn paid media from isolated campaign activity into a more focused demand-generation engine.
By tightening targeting, improving search visibility, testing campaign messaging and connecting lead generation to sales feedback, Vimond gained a clearer view of which audiences, regions and narratives were creating meaningful commercial engagement.
The result? Paid media foundations that improved short-term lead generation while also creating audience and campaign assets that can be reactivated when Vimond is ready to scale again.
Why Vimond chose TMT
Vimond needed more than a campaign manager. They needed a partner who could connect paid media strategy to content, messaging and sales outcomes and who could be trusted to run campaigns proactively without constant internal oversight. TMT’s combination of strategic thinking and hands-on execution made it the right fit.
The paid media programme was designed to work in concert with TMT’s content and video work for Vimond, not in isolation. The campaigns drew directly on ICP messaging, lead magnets and landing pages developed as part of the broader content strategy, see the Vimond: Marketing Strategy & Content case study for how that content foundation was built. The video assets that supported website conversion and sales conversations were produced alongside this work – see the Vimond: Video Production case study.
"We are seeing very good quality leads that are actively responding to follow-ups and connecting to our sales team, with a recent lead already resulting in a booking. The excellent reporting proves that our internal sales efforts are fully aligned with the campaign results we're seeing."
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