Imagen Article Creation
Connecting with new customers via expert content to drive brand and product awareness
The challenge
Imagen tasked That Media Thing with building and growing awareness and consideration of Imagen products/features to key target B2B audiences through an SEO-optimised content campaign
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All of the content TMT creates has a specific aim and a strong purpose, underpinned by subject expertise, journalistic experience, rigorous keyword research and on-page optimisation.
To fulfil the campaign objectives for Imagen, TMT produced a variety of content delivered in the most creatively effective way. The content packages included in-depth articles, compelling supporting imagery, innovative infographics, the full design and layout of downloadable PDF resources, as well as powerful video assets. All TMT content was created and optimised to fit in with Imagen’s existing style and tone of voice guidelines.
Rather than use jack-of-all-trades copywriters, we rely on expert journalists that are proven in their fields. Using these professional content creators means that we can deliver the best, high quality content to capture the ‘heart’ of a story, driving meaningful connections with potential customers. In addition, weekly consultations, development and work in progress VCs between TMT and the client enable fast turnarounds and enhanced flexibility.
"That Media Thing helped translate the features and benefits of our platform into compelling arguments that made potential customers sit up and listen. TMT are great to work with. They are fast and responsive, at times challenging our own assumptions, as well as presenting qualified arguments for trying new and innovative approaches that have delivered measurable results."
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