insightsoftware Smart Audience Targeting

insightsoftware Smart Audience Targeting Connecting with a highly knowledgeable niche audience of senior decision-makers The challenge insightsoftware needed to engage with a highly knowledgeable niche audience to raise awareness of and drive purchase consideration of its highly specialised enterprise financial products. That Media Thing built high-intent remarketing audiences to narrowly target through its highly-efficient social […]

Brandstand Smart Audience Targeting

Brandstand Smart Audience Targeting Efficiently targeting decision-makers across European hospitality The challenge Understanding what motivates decision-makers across the European hotel and hospitality industry was key to forming high-intent audiences that delivered high-quality leads, and all with a keen eye on efficiency of promotional spend.  Share this case study As part of a full Content Marketing […]