A bold new identity reflecting the global stage that they operate on
Telesoft Technologies is an industry-leading cyber security company built and run by experts in their field. But until recently their brand identity did not fully reflect this.
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That Media Thing’s extensive history in the technology sector, as well as an inherent understanding of Telesoft Technology’s business, perfectly positioned us to help Telesoft deliver a brand refresh.
Through structured discovery meetings and deep market research we were able to ascertain what Telesoft’s unique proposition was. This helped inform the delivery of a new logo and brand identity that reflected a passion for gaining a full understanding and sharing of responsibility for tackling customers’ challenges, as well as differentiating it from competitors. Alongside this new logo we created a succinct mission statement and a new tagline that boldly proclaimed them number one in “scalable data intelligence”.
Expanding on this logo and tagline to create a consistent and unified vision for their brand was our next step, and of course, creating a modern and contemporary website was a key part of this.