IBC Social Media Marketing
IBC365 Target Audience Building Content Strategy Increasing engagement and building high-intent remarketing audiences to grow data lists The challenge Ahead of the IBC2023 show, IBC wanted to increase its audience engagement and grow its data lists, building deeper brand perception and awareness of the show. Its goal was to encourage greater visitor attendance but also […]
ASUS Social Media Marketing
ASUS Social Media Marketing Engaging with business decision-makers and driving positive actions The challenge ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods. Share this case study […]
Honda Social Media Marketing
Honda Social Media Marketing Connecting with star recruits through human interest storytelling The challenge Honda challenged us to spend some of its recruitment budget on finding and converting a social media audience into potential recruits. We produced a tightly focused content marketing program to connect with the right people for Honda. Share this case study […]
How to win at LinkedIn Marketing – or get better results for less money!
Share this post LinkedIn is undoubtedly one of the most powerful B2B marketing platforms in your digital arsenal. But it is also the most expensive. Are your current results worth the investment? What if you could do better AND spend less money doing so? What if you could: Reach audiences with a greater propensity for […]
What are the best times to post on social media?
Share this post When is the best time to share your content with the world? The general rule of thumb is that you should post your content when the majority of your followers are online (or in this case, live on social media). We can gauge a rough idea of the most popular times in […]
RCS Sound Software Social Media Marketing
RCS Sound Software Social Media Marketing Engaging with decision-makers across the global radio industry community The challenge To promote and grow radio industry community engagement for RCS Sound Software by aligning the needs and interests of its potential customers with its products. Share this case study RCS Sound Software is the world’s largest Radio Broadcast Software Company […]
Why your social media channels should have personality
Share this post Before the days of Facebook, the potential for the Internet to nurture a conversation was seeded with services such as MySpace, Bebo and even CIX forums. The day Facebook came on the scene most companies jumped on board with the basic premise for a social media servicing strategy that you could create […]
Expert advice on how to get more from Twitter
Share this post Twitter has 335 million monthly active users, 500 million tweets are sent every day and 80% of active Twitter users are on mobile. These are big numbers and something to bear in mind when you use Twitter yourself. These top Twitter tips will mean that your 280 characters have more chance of being read and […]
Brandstand Social Media Marketing
Brandstand Social Media Marketing Engaging with a wide variety of decision-makers across European hospitality The challenge Brandstand tasked That Media Thing with creating a strong and growing presence across Europe. The diversity of cultures and nuances in each country’s hospitality sector presented challenges to a feet on the ground approach. That Media Thing leveraged common […]
Must TV Social Media Marketing
Must TV Social Media Marketing Slick animations and smart targeting built a high-quality audience of service users The challenge Must TV tasked That Media Thing to give a voice to it’s enhanced service offering, and build a community of regularly engaged users. Share this case study Must TV is a digital service that helps consumers […]