ASUS Social Media Marketing
Engaging with business decision-makers and driving positive actions
ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods.
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Most marketing campaigns are solely driven by product messaging, whereas we focus on building audience engagement. That Media Thing first built and launched a new web site called the ASUS Business Hub, to host regularly published content designed to inform and inspire business decision makers, showing innovative ways that technology products could positively impact their businesses.
Through our Smart Audience Targeting, TMT carefully curated social media audiences that we knew would resonate well with the business insights on offer. The slick, on-brand designs for our static and moving image promotional assets nurtured a high-percentage of click-throughs to the new ASUS Business Hub web site.
As part of a fuller Content Marketing program, which included videos and email-gated PDF resources, the results of this highly targeted and expertly informed communications strategy delivered high-quality audience traffic for ASUS, leading to a significant proportion turning their attention towards ASUS’ products and services.