RCS Sound Software Smart Audience Targeting

RCS Sound Software Smart Audience Targeting Efficiently targeting decision-makers across the global radio community The challenge Understanding what motivates decision-makers across the global radio industry was key to driving high-intent audience traffic to RCS Sound Software’s website with true interest for its products and services. Share this case study That Media Thing’s Audience Segmentation process built […]

Must TV Smart Audience Targeting

Must TV Smart Audience Targeting Cutting through the noise to engage the highest quality social media audience The challenge Must TV tasked That Media Thing to cut through the noise of the dominant TV media sites and build a community of regularly engaged users for it’s enhanced service offering. That Media Thing built high-intent remarketing […]

There’s an easy way to understand what your customers want

Share this post It’s a wonderful moment when your content marketing campaign starts to take off with an apparent life of its own. You have passed the point of (hopefully) no return when your target audience trusts and rates your content so much that they start sharing what you have to say amongst their influential […]

insightsoftware Smart Audience Targeting

insightsoftware Smart Audience Targeting Connecting with a highly knowledgeable niche audience of senior decision-makers The challenge insightsoftware needed to engage with a highly knowledgeable niche audience to raise awareness of and drive purchase consideration of its highly specialised enterprise financial products. That Media Thing built high-intent remarketing audiences to narrowly target through its highly-efficient social […]

Brandstand Smart Audience Targeting

Brandstand Smart Audience Targeting Efficiently targeting decision-makers across European hospitality The challenge Understanding what motivates decision-makers across the European hotel and hospitality industry was key to forming high-intent audiences that delivered high-quality leads, and all with a keen eye on efficiency of promotional spend.  Share this case study As part of a full Content Marketing […]