ASUS Content Marketing
ASUS Content Marketing Building an engaged business audience through storytelling The challenge ASUS UK asked us to help improve its industry profile and lead generation for its range of business products. No small task for such a crowded sector, but we cut-through the noise and delivered the goods. Share this case study Most marketing campaigns […]
VIA Content Marketing
VIA Content Marketing Cutting through the noise to connect with global industry decision-makers The challenge With so much being said about the exciting and wide-reaching applications for facial recognition technology, and multiple major players in the sector, our challenge was to position VIA as an authoritative company worth paying attention to. Share this case study […]
These should be your marketing new year’s resolutions
Share this post If you aren’t doing the following four things yet, they should definitely become your marketing new year’s resolutions. 1. Decide on your content strategy As the saying goes, if you fail to plan, then plan to fail. The same is true for your content strategy. Don’t just go full speed ahead, throwing […]
Your content should create an impression not just impressions
Share this post The truth is that an ad blocking user is still a user, possibly even more valuable to you given that they’re tech savvy consumers that place a high net worth in their content of choice. Ad blocking users are also more likely to help you earn social amplification as they’re high volume social sharers […]
PR is dead – content is your solution
Share this post During a meeting this week, a highly-experienced business leader said that “PR is dead anyway.” Although this can sound like quite a controversial statement, it’s actually one that I’ve heard said a few times lately. Whilst I don’t feel that PR is exactly dead, I do think there are more modern ways […]
Incremental revenue depends on a quality content strategy
Share this post For content strategies looking to deliver audience volumes against display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams. Multiple online revenue streams are nothing new. But some are still finding their feet, some are just too expensive to invest in, and some are already suffering […]
An interview with AIA Executive Creative Director, Heather DeLand
Share this post Starting out as a journalist, Heather DeLand has 20 years of copy experience across marketing, advertising and content. She now works as an Executive Creative Director for AIA Worldwide, a technology business dedicated to talent marketing, personalised employer branding and communication. “We aren’t here for vanity, we’re here to take on challenges […]
Don’t create ads that will be blocked, create content that’s read instead
Share this post As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want. Many years ago I learned of the ‘accepted’ industry standard click-through rate for online display ads – I was (maybe naively) shocked! I then proceeded […]
Engage your customers with the best content on the right channels
Share this post Tackling apathy amongst customers should be the number one marketing priority for brands. The reason for this is once that apathy is overcome, you have extended your sales team by one powerful new endorser that speaks to your other potential customers in their native tongue. I believe that anyone can be thoroughly […]
How the right content creates a trusted voice for your brand
Share this post Content that demonstrates what your brand stands for can come in many different formats. Whilst trying to solve a minor domestic dilemma the other week I came across some that shows how the right content can build brand loyalty. Ever since I was a teenager, I’ve done my own washing. It all […]