For content strategies looking to deliver audience volumes against display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams.
Multiple online revenue streams are nothing new. But some are still finding their feet, some are just too expensive to invest in, and some are already suffering from market saturation. So, how do you navigate your way to a commercially successful site these days?
Make no bones about it, vertical segmentation and semantic audience targeting is a necessity if you are to provide meaning and worth to your audience.
It’s been said already, but: “people don’t want to block adverts per se – they want to block irrelevant interruptions that have no value.”
So before you join an affiliate network, or start a newsletter email list to monetize, or accept sponsored posts and articles, determine what value you can add by adopting these incremental revenue opportunities.
Hang on there a mo… When I said “determine what value you can add…”, you didn’t think I meant value to you did you? Well, that would be your first mistake!
Adding a newsletter service, accepting sponsored posts or even joining an affiliate network should all be considered within the same content strategy quality standards.
This is where vertical segmentation with a highly informed audience understanding can reap massive dividends, providing you with the values you need to inform you how best to deploy your chosen incremental revenue tactics.
Providing a service with relevance and packed with value will inherently lead to greater trust and higher conversions for your brand and/or the brand that you are partnering with.
That Media Thing very quickly realised that its collective of domain expert journalists was ripe for creating vertical segmentations with authority and passion. For our clients, we aim to build an engaged community through the provision of essential content and services.
And the more we focus on how valuable commercial activities are for the target audience, the more valuable these activities will become for our clients.
Most companies actually have a lot of worthy things to say and stand for, but they don’t necessarily know how to reach out in the right way.
We’re not blindly focusing on lead generation for businesses, we’re looking to create meaningful relationships between businesses and their target audience that will leave integrity and reputation intact or even enhanced by having helped an audience member find the right business for them to become a customer of.
With a great content strategy dwelling on what’s the best possible way to serve your audience needs, you can be confident that both commercially supported content and audience growth designed content can sit side by side.
And what’s more, they may very well both deliver solid, sustained and measurable results time and time again.
This post is 1 of 5 reasons why a quality content strategy is all that matters now. Click on one of the links below to read another:
That Media Thing provides strategic content marketing services that deliver high quality leads. Why not email contact@thatmediathing.com to see how our digital publishing heritage can transform your customer engagement.
