Honda Content Marketing

Honda Content Marketing Grid

Honda Content Marketing A new way to drive recruitment by promoting the heart of the workplace The challenge Honda UK challenged us to spend some of its recruitment budget on finding and converting a social media audience into potential recruits. We produced a tightly focused content marketing program to connect with the right people for […]

Must TV Content Marketing

Must TV Content Marketing Grid

Must TV Content Marketing Creating meaningful connections with a community of passionate TV viewers The challenge Must TV tasked That Media Thing to build awareness of its service and to establish a community of regularly engaged users. Share this case study Must TV helps consumers find the best content that matches their needs from the […]

Brandstand Content Marketing

Brandstand Content Marketing Grid

Brandstand Content Marketing Generating high-quality leads by creating meaningful connections with global hotel chains The challenge Brandstand’s innovative approach to in-room technology products, designed to enhance the guest experience, has proven a hit with the USA hotel and hospitality industry. That Media Thing was tasked with accelerating the drive to grow Brandstand’s presence in Europe, […]

5 essential ingredients for content marketing success

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Share this post There’s little point in starting a content marketing campaign unless you know what you want it to achieve. “You don’t know what you want and you won’t be happy until you get it.” This was one of my mum’s favourite phrases when I was young. We would be restless, wanting to do […]

An interview with Marketing Manager, Jemima Crow

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Share this post Jemima Crow has always had a flair for marketing, which helped kick-start her career path working as a Marketing Assistant for the Institute of Physics. Now, years later, and with extensive knowledge behind her, Jemima works as a Marketing Manager for the game studio Auroch Digital.  At the company, she has worked […]

insightsoftware Content Marketing

insightsoftware Content Marketing Grid

insightsoftware Content Marketing Driving senior decision-makers to purchase consideration with expertly informed content The challenge insightsoftware recently acquired Longview, a company that produces highly specialised corporate tax and transfer pricing software, and tasked That Media Thing with building credible connections with narrowly-targeted audiences for purchase consideration. Share this case study The target customers for insightsoftware’s […]

Imagen Content Marketing

Imagen Content Marketing Grid

Imagen Content Marketing Building high-intent customer engagement generates leads The challenge Imagen wanted its video management platform to be considered as an essential tool. To do this, we translated the features and benefits into the real-world needs and wants of Imagen’s target customers. The key to our success depended on engaging with subject expertise to […]

4 free creative tools to help boost your content marketing efforts

Share this post Content marketing is proving so popular that according to Content Management Institute (CMI) data, 91% of B2B marketers use content marketing to reach their customers, while 86% of B2C marketers believe that content marketing is a key strategy. Effective content marketing is critical for any growing business. It’s not only a reliable […]

An interview with Steel Media COO Dave Bradley

Share this post Dave Bradley has over 20 years of publishing, promoting and presenting experience and is the Chief Operations Officer for Steel Media Ltd, a B2B technology publisher and events company serving the gaming industry.  “The best pieces of content are an argument; they build a narrative that leads you down a particular path […]

Driving influence needs engaging content

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Share this post Influencer Marketing has been rapidly trending as a marketing term since 2016, and shows no sign of slowing down. Indeed, the Google trends graph for “influencer marketing” starts as a near perfect hockey stick, and doesn’t seem to be dropping off too fast either! Influencer marketing has been with us for at […]