5 essential ingredients for content marketing success
Share this post There’s little point in starting a content marketing campaign unless you know what you want it to achieve. “You don’t know what you want and you won’t be happy until you get it.” This was one of my mum’s favourite phrases when I was young. We would be restless, wanting to do […]
Why your website needs good gated content
Share this post If you’re going to host gated content on your website (e.g. information that you supply via an email registration), you need to make sure it’s worth gating. One of the key aspects of good content marketing is creating useful, valuable and freely available content that shows off your knowledge and expertise. However, […]
Why you need to create engaging video
Share this post When it comes to content, video is king as more and more people are watching them. On the whole this is on mobile devices, so those videos need to be optimised for sharing to help viewers and their peer groups feel as though they are part of a community. It’s why you […]
An interview with Marketing Manager, Jemima Crow
Share this post Jemima Crow has always had a flair for marketing, which helped kick-start her career path working as a Marketing Assistant for the Institute of Physics. Now, years later, and with extensive knowledge behind her, Jemima works as a Marketing Manager for the game studio Auroch Digital. At the company, she has worked […]
Is your website ready for content marketing?
Share this post By now you should know the benefits of a coordinated content marketing campaign and that your content should have a purpose. But before you start creating your content and promoting it, you need to ask yourselves, is your website ready for content marketing? A key reason for opting for content marketing over […]
What are the best times to post on social media?
Share this post When is the best time to share your content with the world? The general rule of thumb is that you should post your content when the majority of your followers are online (or in this case, live on social media). We can gauge a rough idea of the most popular times in […]
Expert advice on how to get more from Twitter
Share this post Twitter has 335 million monthly active users, 500 million tweets are sent every day and 80% of active Twitter users are on mobile. These are big numbers and something to bear in mind when you use Twitter yourself. These top Twitter tips will mean that your 280 characters have more chance of being read and […]
4 free creative tools to help boost your content marketing efforts
Share this post Content marketing is proving so popular that according to Content Management Institute (CMI) data, 91% of B2B marketers use content marketing to reach their customers, while 86% of B2C marketers believe that content marketing is a key strategy. Effective content marketing is critical for any growing business. It’s not only a reliable […]
An interview with Steel Media COO Dave Bradley
Share this post Dave Bradley has over 20 years of publishing, promoting and presenting experience and is the Chief Operations Officer for Steel Media Ltd, a B2B technology publisher and events company serving the gaming industry. “The best pieces of content are an argument; they build a narrative that leads you down a particular path […]
Identifying brand authenticity and understanding its importance
Share this post Remember the phrase “fake it until you make it?” These days, it’s considered bad advice. In fact, 91% of consumers value honesty in companies they buy their products and services from. A true, authentic brand needs content that resonates with its values. It also needs to be transparent with its policies and […]