Why paid distribution requires top quality content in order to succeed
Share this post While we cannot ignore good SEO techniques woven through all our created digital content, the truth is that SEO driving organic growth is fast becoming a small part of overall audience growth. Paid for content distribution is now a high percentage of content marketing success for both brands and media sites alike. […]
Your content should create an impression not just impressions
Share this post The truth is that an ad blocking user is still a user, possibly even more valuable to you given that they’re tech savvy consumers that place a high net worth in their content of choice. Ad blocking users are also more likely to help you earn social amplification as they’re high volume social sharers […]
Incremental revenue depends on a quality content strategy
Share this post For content strategies looking to deliver audience volumes against display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams. Multiple online revenue streams are nothing new. But some are still finding their feet, some are just too expensive to invest in, and some are already suffering […]
3rd party content: I couldn’t have said it better myself
Share this post At TMT, we believe that a client’s brand identity should be considered as a real person, with real personality traits (such as their passions and fears). So, sharing third-party content on social media for a client can be fraught with real danger. It’s not a casual affair and needs to combine the […]
Don’t create ads that will be blocked, create content that’s read instead
Share this post As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want. Many years ago I learned of the ‘accepted’ industry standard click-through rate for online display ads – I was (maybe naively) shocked! I then proceeded […]
Engage your customers with the best content on the right channels
Share this post Tackling apathy amongst customers should be the number one marketing priority for brands. The reason for this is once that apathy is overcome, you have extended your sales team by one powerful new endorser that speaks to your other potential customers in their native tongue. I believe that anyone can be thoroughly […]
5 inspiring campaigns to learn from
Share this post Here at That Media Thing, we’re always looking for positive impact inspiration and these following campaigns captured our attention for all the right reasons. 1. Reflect the target audience S3’s Public Health Wales campaign had a tough audience to connect with. The KISS approach (Keep It Simple, Stupid) was to present inspirational photography […]