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Henry Tucker

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These should be your marketing new year’s resolutions

If you aren’t doing the following four things yet, they should definitely become your marketing new year’s resolutions.

1. Decide on your content strategy

As the saying goes, if you fail to plan, then plan to fail. The same is true for your content strategy. Don’t just go full speed ahead, throwing content around as if it were confetti. 

You need to plan and play to your strengths. What content are you best at creating? What content best suits your brand? Is it visual and should it be on Instagram rather than just a blog? Have you thought about infographics or even video? Who is your audience, and what do you want to say?

The content you choose to create should also reference our next resolution, which is ‘what are you creating the content for?’ And what’s its ‘purpose?’ Because there’s no point in creating content unless it has a purpose. Oh, and please make sure that your website is ready for it too, otherwise, you’ll fail before you’ve even started! 


2. Set your goals

Often we hear companies setting themselves truly unrealistic goals. They want to raise the number of followers, cut their bounce rate, or simply boost the number of MQLs and SQLs. These are all possible, of course. But you need to ask yourself, are they actually achievable? And if you do hit them, will they actually benefit your company in the long run?


When it comes to getting those all-important eyes on your content, social media is the top dog.

Obviously, every company wants more sales leads, but if you do get them will you be able to service them properly? As a buyer, there is nothing more frustrating than a company failing to deliver on its promises.
 
Having created the content and then decided on your goal, how are you going to achieve that goal? How are you going to get your content in front of the right people? That leads us nicely on to our next point… 

3. Plan your content promotion

There’s no getting away from it, social media marketing is here to stay and it plays a huge role in helping promote content to the right audiences. Even in 2022, a lot of companies talk to us about SEO. Yes, it’s an important factor. But when it comes to getting those all-important eyes on your content, social media is the top dog. 

At That Media Thing, a big part of what we do when we start working with a client is to establish ‘’personas’ that set out clearly who the target audiences are and what they respond to. Knowing who you want to target not only helps you to create the content in the first place, it then feeds into how you will deliver the content to them too. We then put it all together in the campaigns we create and the results speak for themselves! That said, we don’t rest on our laurels…

4. Analyse, modify, repeat

When running any campaign, even for a short period of time, so many companies set them up, and then fire and forget. And then they wonder why the end results aren’t what they expected. 

We constantly analyse and look to improve on everything we do. Even when a campaign is running smoothly, we are constantly looking for ways to improve through tweaking not only the content but also the promotional campaigns. 

We’ve even given the process a fancy name – The Self-Actuating Publishing Cycle – because one feeds into the other in a never-ending loop! 

With all this in mind, why not make 2022 the year that you crack your content marketing? And if you’re not sure about doing it yourself, drop us a line at [email protected]

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