Brandstand Content Marketing
Generating high-quality leads by creating meaningful connections with global hotel chains
The challenge
Brandstand’s innovative approach to in-room technology products, designed to enhance the guest experience, has proven a hit with the USA hotel and hospitality industry. That Media Thing was tasked with accelerating the drive to grow Brandstand’s presence in Europe, with a marketing narrative designed to connect with decision-makers on a local level.
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That Media Thing wrapped the key benefits of Brandstand’s products in stories that resonated on a human interest level, engendering emotive connections with the target audience. Articles and infographics, written by our expert journalists, covered topical talking points and innovative solutions positioning Brandstand as a thought leader and a game changer in its industry.
Content promotional assets were served to narrow audience profiles via Social Media and Google Ads, with Smart Audience Targeting ensuring that content was promoted to the most likely potential customers.
The results of this highly targeted and expertly informed communications strategy delivered high-quality audience traffic to Brandstand’s website, resulting in a flow of regular leads contributing to tangible growth opportunities within the European region that we ran the campaign.
"Their passion for story-telling was at the heart of how we saw our European marketing communications extending Brandstand’s human connections beyond the face to face. I would recommend That Media Thing as a highly personable team of expert communicators and inspired creatives, whose desire to succeed on our behalf is a refreshing approach to professionalism that works on so many levels."
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