Tackling apathy amongst customers should be the number one marketing priority for brands. The reason for this is once that apathy is overcome, you have extended your sales team by one powerful new endorser that speaks to your other potential customers in their native tongue.
I believe that anyone can be thoroughly engaged by great content, as long as it presses their specific buttons, at the right time, and via the right channels.
So why, then, does some content dwell on the bottom, feeding the lowest common denominator with click-bait-y, salacious or spoiler-heavy titles that leave the audience with no desire to read anything more than a paragraph?
The answer is to deliver that reader to the site’s CTA as soon as possible, whether that is to click through to purchasing a mobile phone from a review, or to buy a ticket to an event.
That’s fine, you might say. But what if you delivered against those CTAs multiple times by the same user or even multiple times by that user’s peer group? Surely that’s a good thing, right?
