That Media Thinking


5 inspiring campaigns to learn from

Overcome apathy, cynicism and alienation with relevant content that instantly connects.

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Influencer Marketing

Shining a light on Influencer Marketing

Influencer marketing is nothing new, in fact, most marketeers have been talking the term up for over a year or more, as is evident from some of the stats in our infographic..

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Influencer Marketing

Driving influence needs engaging content

Influencer marketing is the rapidly trending marketing term for 2016, indeed, as of July 2016 the Google trends graph for “influencer marketing” is a near perfect hockey stick..

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content marketing campaign

Five essential ingredients for content marketing success

A well-informed, purpose-driven content marketing campaign will guarantee you results that matter most for your company, but you have to know what you want.

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PR is dead

PR is dead – content is your solution

The role of PR (and its tactics) needs to rapidly evolve if it’s to continue to be relevant.

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There’s an easy way to understand what your customers want

Use a domain expert to help interpret the data to reveal what matters most to your customers.

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content marketing strategy

The 4 things that will ensure your content marketing strategy works

The best journalists know what readers want to read before they write it.

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build brand loyalty

How the right content creates a trusted voice for your brand

Content that shows off what your brand stands for can come in many different formats.

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ad blockers

Don’t create ads that will be blocked, create content that’s read instead

As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want..

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Incremental revenue

Incremental revenue depends on a quality content strategy

For content strategies looking to deliver audience volumes against display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams.

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