That Media Thinking

Build a loyal following for your content

The way to build a loyal following, and therefore a high-value audience, is to identifying people who might be interested in what you have to talk about.

Continue reading

Three staples and a whole lot of brand identity love

At That Media Thing, we love it when we discover a company that imparts so much of their love for their product into their brand identity..

Continue reading


5 inspiring campaigns to learn from

Overcome apathy, cynicism and alienation with relevant content that instantly connects.

Continue reading

Influencer Marketing

Driving influence needs engaging content

Influencer marketing is the rapidly trending marketing term for 2016, indeed, as of July 2016 the Google trends graph for “influencer marketing” is a near perfect hockey stick..

Continue reading

content marketing campaign

Five essential ingredients for content marketing success

A well-informed, purpose-driven content marketing campaign will guarantee you results that matter most for your company, but you have to know what you want.

Continue reading

PR is dead

PR is dead – content is your solution

The role of PR (and its tactics) needs to rapidly evolve if it’s to continue to be relevant.

Continue reading


There’s an easy way to understand what your customers want

Use a domain expert to help interpret the data to reveal what matters most to your customers.

Continue reading

content marketing strategy

The 4 things that will ensure your content marketing strategy works

The best journalists know what readers want to read before they write it.

Continue reading

build brand loyalty

How the right content creates a trusted voice for your brand

Content that shows off what your brand stands for can come in many different formats.

Continue reading

ad blockers

Don’t create ads that will be blocked, create content that’s read instead

As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want..

Continue reading