That Media Thinking

Build a loyal following for your content

The way to build a loyal following, and therefore a high-value audience, is to identifying people who might be interested in what you have to talk about.

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Three staples and a whole lot of brand identity love

At That Media Thing, we love it when we discover a company that imparts so much of their love for their product into their brand identity..

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content

5 inspiring campaigns to learn from

Overcome apathy, cynicism and alienation with relevant content that instantly connects.

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Influencer Marketing

Driving influence needs engaging content

Influencer marketing is the rapidly trending marketing term for 2016, indeed, as of July 2016 the Google trends graph for “influencer marketing” is a near perfect hockey stick..

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content marketing campaign

Five essential ingredients for content marketing success

A well-informed, purpose-driven content marketing campaign will guarantee you results that matter most for your company, but you have to know what you want.

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PR is dead

PR is dead – content is your solution

The role of PR (and its tactics) needs to rapidly evolve if it’s to continue to be relevant.

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customers

There’s an easy way to understand what your customers want

Use a domain expert to help interpret the data to reveal what matters most to your customers.

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content marketing strategy

The 4 things that will ensure your content marketing strategy works

The best journalists know what readers want to read before they write it.

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build brand loyalty

How the right content creates a trusted voice for your brand

Content that shows off what your brand stands for can come in many different formats.

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ad blockers

Don’t create ads that will be blocked, create content that’s read instead

As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want..

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