Synamedia Senza Product Launch Video
High-Impact Video Content for a Flagship Product Launch
The challenge
Crafting clear and engaging video content
Synamedia was launching a new flagship product, a key addition to their range of multi-award-winning products. They required engaging and professional video content to support its introduction. They needed two distinct videos:
- A 90-second explainer video to provide a detailed overview of the product’s features and benefits.
- A 30-second hero video for social media use, designed to capture attention quickly and effectively.
Additionally, as this was a brand-new product, there was little pre-existing branding to guide the visual direction. The look and feel of the videos would need to evolve alongside the emerging brand identity of the product.
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Our Approach: Expertise in storytelling and visual design
At TMT, we thrive on transforming complex technical information into clear, engaging narratives. Our approach involved:
- Digesting and distilling key information – Using our journalistic heritage, our content experts sifted through detailed product information to extract the key selling points, working with Synamedia stakeholders to craft compelling scripts.
- Developing the visual narrative – Our in-house design, animation, and video production teams created storyboards that aligned with the emerging product identity while maintaining Synamedia’s broader branding.
- Ensuring high impact and clarity – The 30-second hero video was designed for maximum visual engagement, featuring bold on-screen text for immediate impact. The 90-second explainer video included more detailed animations and diagrams, using a voice-over and on-screen text to provide a deeper dive into the product’s features and benefits.
- Iterative collaboration – Given the evolving nature of the product’s branding, we worked closely with Synamedia to refine visual elements, colour palettes, and iconography to align with the final product identity.
Results: A successful launch and lasting impact
- Both videos were delivered on time for the IBC2024 launch.
- The content was well-received by the Synamedia team and their audience.
- The videos were used on their website and social media, supporting ongoing product marketing efforts.
- A dedicated webpage was created for the new product, incorporating the videos as key product assets.
Key takeaways
Creating impactful video content requires a strategic approach, especially for new product launches. By focusing on clarity, engagement, and collaboration, we ensure that complex information is transformed into compelling storytelling. If you’re looking to elevate your next product launch with expertly crafted video content, let’s talk. Get in touch with TMT today to bring your vision to life."That Media Thing played an important role supporting the launch of an important new product for our business. They were a key partner for us, providing support across our Marketing organisation in multiple areas ranging from messaging, content strategy, copywriting, video and content production. They got up to speed quickly, were fast and responsible, great to work with, and the end deliverables were to the high standard and quality that our organisation and brand requires."
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