insightsoftware Social Media Marketing

Smart targeting delivered high-quality engagement with senior decision-makers

The challenge

insightsoftware needed to engage with a highly knowledgeable niche audience to raise awareness of and drive purchase consideration of its highly specialised enterprise financial products. That Media Thing built high-intent remarketing audiences to target through a highly-efficient social media campaign.

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The target customers for insightsoftware’s financial products are time starved and highly demanding with complex needs. Understanding what motivates them when considering enterprise-level solutions was key to targeting high-intent narrow audiences so that we could drive high-quality traffic.  

Our Audience Research and Segmentation work informed our strategic approach to the marketing narrative, with social media promotional assets designed to grab attention and spark healthy discussions among the desired customer community.  

Powered by TMT’s Smart Audience Targeting, our expertly informed articles were promoted to narrow audience profiles on social media as part of a fuller Content Marketing Program. The result of this strategic approach was a sustained flow of highly engaged target audience to insightsoftware’s website, resulting in product consideration and prospective leads.

"The social media campaigns that they ran on our behalf showed their skill in being able to target our audience with a combination of traffic acquisition and audience remarketing. This was an approach we hadn’t taken before but has led to increased engagement with decision-makers through communications that really mattered to them. They skilfully combine modern marketing tools to the benefit of insightsoftware’s strategic approach to B2B audience marketing through quality and highly effective audience engagement."

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