insightsoftware Social Media Marketing
Smart targeting delivered high-quality engagement with senior decision-makers
insightsoftware needed to engage with a highly knowledgeable niche audience to raise awareness of and drive purchase consideration of its highly specialised enterprise financial products. That Media Thing built high-intent remarketing audiences to target through a highly-efficient social media campaign.
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The target customers for insightsoftware’s financial products are time starved and highly demanding with complex needs. Understanding what motivates them when considering enterprise-level solutions was key to targeting high-intent narrow audiences so that we could drive high-quality traffic.
Our Audience Research and Segmentation work informed our strategic approach to the marketing narrative, with social media promotional assets designed to grab attention and spark healthy discussions among the desired customer community.
Powered by TMT’s Smart Audience Targeting, our expertly informed articles were promoted to narrow audience profiles on social media as part of a fuller Content Marketing Program. The result of this strategic approach was a sustained flow of highly engaged target audience to insightsoftware’s website, resulting in product consideration and prospective leads.