Amazing Video Stories
Raising awareness of technology solutions positively impacting all walks of life
When you are a global leading provider of cutting-edge, ‘behind the scenes’ technologies the challenge is to raise awareness of how instrumental your solutions are in relevant and meaningful ways. That Media Thing drew upon its extensive journalistic experience to create video stories that resonated on a human-interest level.
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Technology plays a significant role in modern society, with its application and impact seen all around us. But it’s the technologies under the hood that are often instrumental in delivering the most innovative real world solutions. To raise awareness of big data analytics, cloud technologies and the Internet of Things, we told the Amazing Video Stories of companies solving modern challenges in new and inventive ways, demonstrating the potential for these cutting-edge technologies to positively impact all walks of life.
On camera spokespeople from the likes of the RSPB, Hermes, Hiscox, The Natural History Museum, Starling Bank and many more were presented as credible ambassadors for the incredible enabling technologies at the heart of each story. As part of full Content Marketing campaigns, the video stories were hosted as web site landing pages promoted via Social Media Marketing, with snippets of each video used to create rich and engaging promo assets.
The entertaining and engaging fashion in which these stories were told connected with business decision makers across diverse sectors. The video stories That Media Thing created targeted a number of sectors including sport, agriculture, medical, environmental, financial, manufacturing, city planning and many more, where the common theme was that their businesses could not thrive without the enabling technologies driving them forward.