3 staples and a whole lot of love

Share this post At That Media Thing, we are in the business of telling our client’s stories and connecting them to their audience. Shining a light on the fantastic things that our clients do makes it all the more impressive when a company makes us stand up and take notice of how they market themselves… […]

Identifying brand authenticity and understanding its importance

Share this post Remember the phrase “fake it until you make it?” These days, it’s considered bad advice. In fact, 91% of consumers value honesty in companies they buy their products and services from.  A true, authentic brand needs content that resonates with its values. It also needs to be transparent with its policies and […]