These should be your marketing new year’s resolutions
Share this post If you aren’t doing the following four things yet, they should definitely become your marketing new year’s resolutions. 1. Decide on your content strategy As the saying goes, if you fail to plan, then plan to fail. The same is true for your content strategy. Don’t just go full speed ahead, throwing […]
You don’t just need content, you need content with a purpose
Share this post When it comes to content marketing, unsurprisingly, we are huge advocates. However, we caveat that statement by saying that you shouldn’t just create content for content’s sake – it must have a purpose. Content being used for marketing purposes is nothing new, and we’re certain that you have engaged in this activity […]
PR is dead – content is your solution
Share this post During a meeting this week, a highly-experienced business leader said that “PR is dead anyway.” Although this can sound like quite a controversial statement, it’s actually one that I’ve heard said a few times lately. Whilst I don’t feel that PR is exactly dead, I do think there are more modern ways […]
An interview with AIA Executive Creative Director, Heather DeLand
Share this post Starting out as a journalist, Heather DeLand has 20 years of copy experience across marketing, advertising and content. She now works as an Executive Creative Director for AIA Worldwide, a technology business dedicated to talent marketing, personalised employer branding and communication. “We aren’t here for vanity, we’re here to take on challenges […]
How the right content creates a trusted voice for your brand
Share this post Content that demonstrates what your brand stands for can come in many different formats. Whilst trying to solve a minor domestic dilemma the other week I came across some that shows how the right content can build brand loyalty. Ever since I was a teenager, I’ve done my own washing. It all […]
How to cope in a changing world
When life throws you a curveball you may be tempted to panic, don’t. I recently watched a video from a psychologist who explained the body’s responses to sudden events. Initially, our bodies flood us with adrenaline as a way of dealing with it, this gives us extra energy to deal with the