insightsoftware PDF Resources
Genuinely useful and expertly informed content helped capture high-quality leads
The challenge
insightsoftware tasked That Media Thing with creating highly-specialised content to help drive product consideration and capture emails as prospective leads.
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Nurturing the target business communities with a regular cadence of authentic storytelling helped drive greater engagement from potential new customers to insightsoftware’s website. Articles and Infographics were designed to drive awareness and consideration of insightsoftware’s products, but we needed something more substantial to drive conversion and capture emails.
To create genuinely useful PDF White Papers, our expert journalists combined our target audience data insights with market analysis, trends, and political influences to author highly-informed content that brought the features of insightsoftware’s products into real world contexts. These PDF Resources were placed behind an email gate on the insightsoftware website and promoted via our Social Media Marketing to the target audience.
As part of our full Content Marketing program, the PDF Resources helped delivered highly engaged audience traffic to insightsoftware’s website, resulting in product consideration with prospective leads.
"That Media Thing left nothing to chance with its highly informed approach to researching the needs and wants of our target audience, especially given the unique complexities and challenges to communicate the products we tasked them to promote. That Media Thing is a uniquely qualified agency that not only understands insightsoftware and its products intimately, but it also delivers journalistic integrity to all the content they deliver. Their highly informed and compelling downloadable PDF assets, helped us to engage senior decision-makers with highly informed and topical talking points."
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