Honda Social Media Marketing
Connecting with star recruits through human interest storytelling
The challenge
Honda challenged us to spend some of its recruitment budget on finding and converting a social media audience into potential recruits. We produced a tightly focused content marketing program to connect with the right people for Honda.
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Honda asked us to help it connect with talented individuals that would be influenced by stories about its working practices, culture and other benefits. Specifically, it wanted to explore the best way to do this with LinkedIn and determine if this was a more effective spend of its recruitment budget.
That Media Thing delivered an inbound audience Content Marketing Program underpinned by a series of articles authored by professional journalists who’s key experience was in delivering company communications at a human interest level. Social listening enabled us to tailor the articles in response to the emotive needs of the target audience with insights into what it’s truly like to work at Honda UK.
The key to successfully delivering both highly-efficient spend and results that mattered for Honda UK was to employ That Media Thing’s Smart Audience Targeting to its LinkedIn social media marketing, keeping Honda’s recruitment team busier than usual with an influx of passionate applicants primed for success.
"Through a skilfully managed LinkedIn campaign, That Media Thing engaged a highly-pertinent audience via storytelling and emotive human interest articles. The result was a significantly increased amount of job applicants through a highly efficient and cost effective outreach channel for Honda."
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