Brandstand Photography
Beautiful images shot on location in a contemporary hotel brought the products to life
The challenge
Brandstand tasked us with portraying its hospitality technology products in ways that placed them at the heart of the guest room experience. We needed a location that helped elevate the stylish designs, with set-ups designed to bring the innovative features to life.
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Brandstand’s innovative approach to in-room technology products, designed to enhance the guest experience, needed to connect with the hearts and minds of hospitality industry decision-makers. That Media Thing’s brief was to create photo assets and short social media video clips that brought the products to life in contemporary surroundings that would grab the attention of the target audience.
We knew that these images would need to be highly effective as part of our Social Media Marketing, so it was vital that the shots sympathised with the proposed marketing narratives designed to communicate the key features and benefits of the products. The technically slick and stunning visuals were set up to emphasise intriguing angles and draw the eye toward the features that supported the stories needing to be told.
The results of our photo and social media video shoot have formed the creative focus for our ongoing Content Marketing campaign with Brandstand, driving awareness and consideration of the promoted products, ultimately leading to a regular flow of highly-valued commercial leads.
"That Media Thing brought their expertise in content marketing to our London hotel-based, product shoot. They understood our goals and worked with us to best portray our products with a view to maximizing awareness and consideration of our potential audience. They were professional and skilled from a technical perspective, and their insights for how these assets would be most effective when used in our social media and content marketing campaigns proved invaluable."
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