Tackling apathy amongst customers should be the number one priority that brands take stock of.
While we cannot ignore good SEO technique woven through all our created digital content, the truth is that SEO driving organic growth is fast becoming a small part of overall audience growth.
The truth is that an ad blocking user is still a user, possibly even more valuable to you given that they’re tech savvy consumers that place a high net worth in their content of choice.
I recently read an article on Digg that said how “ad-blockers are going to kill the internet!” I don’t think this is quite true and I believe there is another way and that’s with innovative, quality content.
So inspiration has struck and you have written a killer blog, taken a stunning photo, created an amazing infographic or have come up with a really witty tweet.
Before the days of Facebook, the potential for the Internet to nurture a conversation was seeded with services such as MySpace, Bebo and even CIX forums.
I hate the term blog, especially when it comes to discussing an effective content marketing strategy.