That Media Thinking

Bored person

Tackling apathy is far easier with a quality content strategy

Tackling apathy amongst customers should be the number one priority that brands take stock of.

Continue reading

paid distribution

Winning at paid distribution is easier with a quality content strategy

While we cannot ignore good SEO technique woven through all our created digital content, the truth is that SEO driving organic growth is fast becoming a small part of overall audience growth.

Continue reading

Megaphone

Earn social amplification with a quality content strategy

The truth is that an ad blocking user is still a user, possibly even more valuable to you given that they’re tech savvy consumers that place a high net worth in their content of choice.

Continue reading

Ad-blockers

Ad-blockers will kill crap marketing not the internet

I recently read an article on Digg that said how “ad-blockers are going to kill the internet!” I don’t think this is quite true and I believe there is another way and that’s with innovative, quality content.

Continue reading

Why you need to create engaging video

When it comes to content, video is king as more and more people are watching them.

Continue reading

social media

Just like a comedian, social media is all about the timing

So inspiration has struck and you have written a killer blog, taken a stunning photo, created an amazing infographic or have come up with a really witty tweet.

Continue reading

Social media servicing

Social media servicing can be native too

Before the days of Facebook, the potential for the Internet to nurture a conversation was seeded with services such as MySpace, Bebo and even CIX forums.

Continue reading

LinkedIn Groups

The power of LinkedIn Groups, if done right

Above all, whatever you do with your LinkedIn Groups it should in no way disrupt their desire to engage.

Continue reading

content marketing strategy

Blog vs Media Channel – building publishing tactics into a content strategy

I hate the term blog, especially when it comes to discussing an effective content marketing strategy.

Continue reading

Top Twitter tips

Top tips to get more from Twitter

These top Twitter tips will mean that your 140 characters have more chance of being read and your links being clicked on.

Continue reading