That Media Thinking

5 inspiring campaigns to learn from

Overcome apathy, cynicism and alienation with relevant content that instantly connects.

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Influencer Marketing

How hot is Influencer Marketing?

Influencer marketing is nothing new, in fact, most marketeers have been talking the term up for over a year or more, as is evident from some of the stats in our infographic..

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Influencer Marketing

Influencer Marketing still needs great content

Influencer marketing is the rapidly trending marketing term for 2016, indeed, as of July 2016 the Google trends graph for “influencer marketing” is a near perfect hockey stick..

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content marketing campaign

Five essential ingredients for content marketing success

A well-informed, purpose-driven content marketing campaign will guarantee you results that matter most for your company, but you have to know what you want.

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PR is dead

PR is dead – content is your solution

The role of PR (and its tactics) needs to rapidly evolve if it’s to continue to be relevant.

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customers

There’s an easy way to understand what your customers want

Use a domain expert to help interpret the data to reveal what matters most to your customers.

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content marketing strategy

The 4 things that will ensure your content marketing strategy works

The best journalists know what readers want to read before they write it.

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build brand loyalty

Content that services for free will build brand loyalty

Content that shows off what your brand stands for can come in many different formats.

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ad blockers

You can beat the ad blockers with a quality content strategy

As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want..

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Incremental revenue

Incremental revenue depends on a quality content strategy

For content strategies looking to deliver audience volumes against display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams.

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