VIA Content Marketing
Cutting through the noise to connect with global industry decision-makers
The challenge
With so much being said about the exciting and wide-reaching applications for facial recognition technology, and multiple major players in the sector, our challenge was to position VIA as an authoritative company worth paying attention to.
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VIA Technologies is a global technology solutions company operating across many industry sectors, and its facial recognition products needed to find a voice that would resonate.
Our content strategy was informed through social listening enabling us to gain a deep understanding of VIA’s highly specialised audiences, based on their needs and interests. Domain expert journalists authored thought leadership and insightful user scenario articles, coupled with infographics all designed to convey the business benefits of VIA’s solutions.
A highly-targeted social media campaign then reached out to high-quality audiences via Smart Audience Targeting ensuring that content promoted hit its mark driving high-quality audience traffic to the content. Contextual links embedded in the content drove the audience key product landing pages.
"That Media Thing's ability to position VIA at the heart of business community conversations, tackling topical talking points with authority and expert storytelling, increased global engagement with our target audience. We especially appreciated their passion for working in close alignment with our long-term goals, offering valuable insights and strategic guidance acting as a natural extension of our own marketing team."
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