Superfast Business Wales PDF Resource
Software Essentials provided trusted, expert advice for Welsh businesses
The challenge
Typically, government documentation can feel very safe and dry. Our task was to create a fresh, dynamic and easily digestible resource that was genuinely useful for its intended recipients.
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Serco had an ambitious plan to overhaul the Welsh Government’s PDF Resource, Software Essentials, into an engaging and authoritative guide to the most essential software products for transforming small business performance. With strict compliance and governance policies to follow, reviews had to be unbiased and robust, with expert advice relating to GDPR adding an extra layer of value added content.
When designing the product, we stripped away the old look and feel to deliver a slick and functional layout, with a contemporary new brand that the Welsh Government could embrace for the long-term. The final product not only ticked all of our client’s boxes, but was also received extremely positively by the target audience.
"That Media Thing know how to engage with businesses about less loved technology and turn content into businesses’ eureka moment. We’ve received so many compliments from our customers. It looks good, is easy to read, and has given our customers a lot more confidence in the technology purchasing decisions.”
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