How hot is Influencer Marketing?

Influencer Marketing

Ian Robson

13th July 2016

Influencer marketing is nothing new, in fact, most marketeers have been talking the term up for over a year or more, as is evident from some of the stats in our infographic. But what is new is that influencer marketing is finally being recognised as a vital ingredient for effective content marketing.

Creating positive impact for your brand in the right circles of influence can transform a narrow-minded messaging campaign into an evolving and beautiful conversation within your target peer group. You have the potential to learn so much about what makes them tick, and you have the opportunity to engage them more effectively as a consequence.

Above all, if you’ve any hope for delivering an effective content marketing strategy you need to understand how a focus on influencer marketing can sharpen your content marketing campaigns. As luck would have it, we provide expert insight on this right here.

In the meantime, we’ve put together a collection of stats representing the recent trend in influencer marketing. Please do share with colleagues and budget holders, and use it as a tool to help you debate the merits of focusing your marketing efforts where influence matters most.

So how much of a hot topic is influencer marketing and are you on the bandwagon yet?

Influencer Marketing

Discover how That Media Thing skillfully delivers influencer marketing in our case study for ASUS here.

Infographic stat sources:

93% of marketing professionals consider influencer engagement to be an effective way to build brand awareness
75% of professionals consider influencer engagement effective for lead generation
76% of professionals consider influencer engagement effective for acquiring customer loyalty
67% of marketing professionals say they use influencer marketing to promote content
http://www.augure.com/blog/state-influencer-engagement-20150618

1% of millennials said an ad would make them trust a brand
62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer
http://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/2/#18ceccb442b8

63% of people will remember a story whereas only 5% remember a statistic
https://mannerofspeaking.org/2009/10/13/making-it-stick-tell-stories/

74% of consumers say that they use social media to help them with their buying decisions
http://sproutsocial.com/insights/social-networks-influence-buying-decisions/