Expert Content Creation

That Media Thing draws upon the collective knowledge of its large roster of domain expert journalists, combined with decades of digital publishing experience to create the best quality, most informed and passionate content. Whatever your market area, we can provide the expert authority in content that you require.

Crucially, That Media Thing ensures our award-winning media journalists are armed with the very latest social media listening and data-informed publishing tactics.

This uniquely powerful combination ensures that your audience will both value and enjoy the content we create for you, building authentic and long lasting connections that deliver relevant results that matter most to your brand.


Clients like that we’re different

That Media Thing has been providing content for Intel UK's online technology magazine, iq.intel.co.uk since October 2014. Since we started this project, we have seen significant increases in target audience engagement, including growth in repeat visitors, social actions and average time on site.
We pride ourselves in not only understanding Intel and its products intimately, but to also deliver journalistic integrity infused with the most up-to-date digital publishing tactics. That Media Thing is uniquely qualified in its ability to combine these essential modern marketing skills to the benefit of our clients.


The client

Intel

The goal

Increase target audience engagement of iq.intel.co.uk

Monthly organic reach

UP 14X

Monthly social referred volumes

UP 5X

Female makeup of the audience

UP 13%

The solution

That Media Thing created a content publishing strategy to build an authentic audience engagement with potential Intel brand advocates. Our tactics included long keyword phrase strategy to target less saturated SEO terms, creating content optimised for mobile consumption and sharing amongst the target peer group, and a female inclusive stance on the majority of content created.

Compared with the months before That Media Thing managed the content, all audience engagement metrics improved, including growth in repeat visitors, social actions and average time on site. More specific Intel KPIs measured average Q2-2015 monthly organic reach volumes up 14x, average Q2-2015 monthly social referred volumes up 5x, and female makeup of the audience grew to 34% from 21% six months earlier.

Targeting the long keyword phrase ‘virtual spelunking’ helped rank Intel iQ’s story 3rd in a Google search